About Prime Auctions

We at Prime Auctions have identified a need for a more fresh and progressive approach to real estate auctions in South Africa. We are boutique in style, informal yet professional, proud but not arrogant, skilled yet continuously trained. We are experienced but not stale, eager to impress, always thrilled at being able to help our clients. We never lose the first day at work excitement.

We approach our work with the highest degree of motivation, it’s more than a career… it’s like our oxygen! We strive to become a trusted and recognisable brand within the Auction Profession. We hope with you as our client, we can achieve this in time. We believe in making decisions in ways to best serve our clients interest. Not surprisingly this philosophy has enabled us to help more clients and we love it.

Company Overview

Established by Dr. William Hunter and his wife Veronique Hunter with a dream of bringing a new and fresh approach to selling real estate via Property Auctions. Our founders are veterans of the local real estate market with more then 20 years of local real estate experience in South Africa and especially KZN, Kwazulu Natal, and having sold thousands of Prime Residential, Commercial and Industrial properties during this time to the tune of close to a Billion Rand. Highly trained and qualified they have been owners and principals of several independent Real Estate firms as well as Franchisees of the Aldus Business Broking, Only Rentals and Lew Geffen Sotheby’s International Groups. With many Industry awards to their names and after travelling extensively abroad studying Real estate Auction practices around the globe, they felt the need to bring a new fresh dynamic to the Local Auction Industry combining South African Auction methods with those of Global leaders in the Auctioneering Business.

Why Prime Auctions

The old belief that auctions are for sellers in desperate need of a sale has long since passed. In South Africa, auctions are becoming increasingly popular. They are a very effective way to sell your property, as the buying community knows you are committed to making an immediate sale. Almost all property types can be, and are being, sold via auction and auction houses. The main component of an auction is that there is a time limit on selling negotiations. This can create more impetus and urgency from prospective buyers if there is a good chance the property is in high demand, which may be a great means of driving up the price.

We provide the best possible solutions in sales and marketing of assets and with our in depth knowledge of the local markets and our massive database of buyers we are in a unique position to provide a faster more accurate and streamlined process of Auctioning your property.

Core Values

Service Excellence
Personalized Attention

Service options

Private treaty sales
Auctions – multi-property; closed boardroom & onsite auctions: Commercial, Industrial, Retail, Residential, Specialised Properties.

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© PRIME Auctions • Newcastle Realinvest Estate CC trading as Prime Auctions CK 1992/024884/23 • VAT nr. 4350243624